Jerry Leventer

Day 2

10 Day 2-Is anyone looking for my market?

Overture Keyword Selector Tool
Flock Browser - Turn OFF popup blocker
3:09 This year is suggested to be less than 30,000 searches per month on Overture.
Last year was suggested 30K - 100K / month

11-Follow The Money, marketing Lessons From Watergate…

Make sure you have people who want to purchase your product before you create it.
2:42 Overture Bid Tool
Walmart & Dealtime place ads on every word.
Top bids above $0.30 are better, $0.20 - $1.00
Make sure you are not targeting people who want “free” stuff. You want people with money.

12-The Barnes & Noble Test

Amazon.com
Dan Kennedy coined the term Barnes and Noble Test.
People will buy at a bookstore if it is easy. We are trained to buy books
At a bookstore.
If there are plenty of books or magazines for a given niche topic, then it means there
Is a market for it and is worth looking at.
2:00 He likes Acoustic Guitar with 569 books on Amazon. Rather than Guitar with
8,989 books.
4:00 If you reveal your market or your site, it will be copied and you will get competition. So be careful.
Sausage Making is the Code word for any niche market.

13-Why Competition Is Your Freind part 1

Outside The U.S. you will be taken to a different region of Google. The ads will be different.
Make sure the URL has ?q=guitar&gl=us
5:20 You see ads for products. But you want to see Information sites.
Guitar Playing Secrets: Information Products
They are probably making some money. How long has that site been around. Are the ads appearing consitently.
6:03 It’s ok to have competition. Look at Auto Malls. 7:05 People want choice.
Here’s a site with affiliate links. (guitar playing secrets, improve your guitar playing)
http://www.ozmusic-central.com.au/oztabs/abc/BestKeptSecret/index.html

14-Competition Is Your Friend Part 2 (12:38)

4:35 Tattoo Mart qualifies as a tattoo information site/product maybe.
www.Tattoomart.com
Watch out for Adsense only sites. Or Lead Generation sites.
There are no, or few information products here for tattoos.
8:30 www.tattoomenow.com is an Info Product
11:00 Day 3 you will quantify your choices.

15-Google Trends Part 1 - so very,very cool (5:50)

New tools are available since last year.
Google Trends is one of the new tools.
3:00 Search Volume & News Reference Volume
4:00 Lacrosse example, news is not high volume. But if the volume is only for news searches, it may not be a good market.
5:00 The high volume came when 2 Duke players were arrested.

16-Google Trends Part 2 - Hotter Than Frank In A Macon Summer (6:23)

News Topics are useful but will be discussed later in course.
Regional Searches Trends - The results are Normalized, it’s based on Proportions.
So the trend graph will be higher for a country with 1M people than one with 200M.
5:00 Friday & Saturday are Peak Search Days. Look at the Month, not year for finer granularity.

17 Day 2 Video Update From Frank (and Nora 3yr daughter)
Frank & his daughter introduce the program.

18 Day 2 Podcast At Your Service (Ed Dale)

Review of day 2.