As I ponder a domain name for my web development company, I suggested a name to a friend that has the word digital in it. He said he thinks it’s too broad a term and that we should focus on the words web development. So I began looking for articles that can tell me how familiar consumers are with the word “digital.”
For the most part, I was disappointed in my search. Nonetheless, here are some articles that do shed some light on the subject.
What does digital mean to you
According to Google, African-American purchasing power in the U.S. consumer economy in 2012 is projected to be more than $1.2 trillion.
Here’s one from the Wall Street Journal that mentions the Digital Age…
Digital-Privacy Rules Taking Shape
Teach Magazine on Digital Literacy
Digital Literacy: What does it mean to you?
This one comes from a Digital Agenda for Europe
Increasing digital literacy
Here’s a video about one marketing company’s idea of “Digital.”
Vimeo – What Do We Mean by Digital
While I’m at it, I found this review of the Amazon Kindle. It includes the Barnes and Nobel Nook and the iPad. It’s a good read…
The $49 Kindle