Jerry Leventer

What is Google PageRank, and How Does it Help Me?

July 14th, 2011 · 1 Comment · Internet Marketing, SEO (Search Engine Optimization)

PageRank is a trademarked term used by Google to mean whatever they want it to mean. It does NOT mean, “How well your page ranks in Google’s search engine.”

Google’s definition as I understand it is as follows: The likelihood that a particular page will be found by following links from other websites. It has nothing to do with keywords search or how your page ranks for any keywords.

The value of PageRank is that you can pass keyword ranking value from your page to another page on another website. The PageRank value is distributed evenly to all links on your page, whether they have the no-follow attribute or not. To maximize the value of link juice given by Google to any one outbound link on your page, you should use fewer links.

Sources:
1. Read the Original Technical Description of PageRank as published at Stanford University by Larry Page and Sergey Brin (Founders of Google, Inc.).

2. View Google’s Trademark for ‘PageRank’, filed in 2003.

3. Original Patent for Google’s ‘PageRank’


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TRADEMARK LISTING

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Search Trademarks at uspto.gov

Typed Drawing
Word Mark PAGERANK
Goods and Services IC 042. US 100 101. G & S: computer services, namely organizing information, sites and other resources available on computer networks, based on perceived importance or relevance. FIRST USE: 19980000. FIRST USE IN COMMERCE: 19980000
Serial Number 78242279
Filing Date April 25, 2003
Published for Opposition December 9, 2003
Registration Number 2820024
Registration Date March 2, 2004
Owner (REGISTRANT) Google Technology Inc. CORPORATION CALIFORNIA 2400 Bayshore Parkway Mountain View CALIFORNIA 94043
(LAST LISTED OWNER) GOOGLE INC. CORPORATION DELAWARE 1600 Amphitheatre Parkway Mountain View CALIFORNIA 94043
Live/Dead Indicator LIVE

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1 response so far ↓

  • 1 Dean // Jul 19, 2011 at 12:11 pm

    Any ideas how often they update the pagerank? Mine’s been n/a for a while now.

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