Jerry Leventer

Exact Match Google Search, “How Is It Different From Phrase Match And Broad Match?”

July 10th, 2011 · 1 Comment · Internet Marketing, SEO (Search Engine Optimization)

What is the difference between Exact Match, Phrase Match, and Broad Match search results. That is a question you may be asking, so I have put together this short guide (with colorful examples) to help you get a better understanding.

Part 1: First, “Let’s Define The Terms”

Exact, Phrase, and Broad Match search results are terms primarily developed for the Google AdWords pay-per-click (ppc) marketing program. Thus, it is best if you first understand their usage from that perspective. [Read more →]

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QR Barcode Reader Software For Your Smartphone

July 10th, 2011 · 1 Comment · Computer Technology & Technical Support, Internet Marketing, Marketing and Advertising, Technology and Gadgets

If you have a smartphone or other digital device that can connect to the internet, you should be able to download software to your device that will allow it to scan QR barcodes.

Take a look at this article for more information: JumpScan Link

Supplemental Keyword Research:
[QR Barcode] – 4,400
[QR Bar Code] – 260

[Smartphone] – 368,000
[Smart Phone] – 49,500

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How To Get Your Video To Display In Google Search Results

July 10th, 2011 · No Comments · Audio & Video, SEO (Search Engine Optimization)

I did a quick search to find How to get my Video to display in Google’s search results. Follow these steps and you should see results.

  • Insert keywords into your video filenames.
  • Host your video on YouTube. [Read more →]

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Mobile Local Fusion – SEO Marketing

July 9th, 2011 · No Comments · Internet Marketing

I recently purchased a membership to a local seo course and coaching club called Mobile Local Fusion. As part of my evaluation, I found this article on WikiPedia about Laura Betterly.

Her blogspot blog is quite humorous and you should read it (scroll down to the pictures) if you are feeling depressed about the economy or your own financial situation… prepare to laugh

- The economy is so bad that I got a pre-declined
credit card in the mail.

- I ordered a burger at McDonald’s, and the kid behind the counter asked, “Can you afford fries with that?”

- CEO’s are now playing miniature golf. [Read more →]

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Pushing the Boundaries of Space Travel in the 21st Century

March 5th, 2011 · No Comments · Interesting Links

I wanted to share this interesting article about the future of space travel. (The fact that it is so well written surprises me since it comes from an article directory.)

When man set foot on the Moon during the Apollo programme in 1969, this was considered the first step in the exploration of our solar system, allowing mankind to go beyond our home planet and find answers to questions that have occupied the minds of scientists, philosophers and visionaries for many centuries.

What was once science fiction is becoming reality. Many around the globe expected the 21st century to be one of space travel and planetary exploitation. However, the political and economical drivers needed to nurture and drive such advancements have been lacking since the end of the Apollo programme, shifting the focus of space endeavours from interplanetary to Earth bound and allowing for developments in Earth observation, telecommunication and navigation.

In the past decade, several national and international space programmes have been showing increased interest in space exploration. The United States, Europe, Japan, China, Russia and India have been planning and/or executing a number of robotic planetary missions. In addition, the United States has announced its plans to return to the Moon, and Europe has endorsed the Aurora programme with the ultimate goal of a manned mission to Mars by 2033.

Despite this renewed drive behind space exploration, the contrast with respect to the Apollo era is that the space organisations and nations involved are aiming to achieve their goals within limited financial budgets and at carefully calculated risks. This results in a ‘step by step’ approach allowing for the required technologies to be tested and demonstrated during programmes that include several technology demonstrating missions. The European Aurora programme is a good example of this approach, where each of its missions builds on proven technologies and aims to demonstrate new ones. Its first mission, ExoMars, builds on ESA’s experience gained on Mars Express, and focuses on demonstrating advanced rover technology, aided by the experience gained by NASA during the Mars Exploration Rover (MER) missions.

The above example also demonstrates another feature of today’s exploration programmes: International Cooperation. Driven by the need for cost effectiveness and risk reduction, national and international space agencies are seeking cooperation and enabling the exchange of knowledge, expertise and resources. NASA’s Mars lander mission, Phoenix, will be assisted during its descent and entry by ESA’s Mars Express orbiter for data relay, while ESA’s ExoMars mission baseline relies on NASA’s MRO for data relay. Such cooperation also extends to the scientific output of the various missions.

One aerospace consultancy, VEGA, believes that ensuring cost effectiveness, risk reduction and seeking international cooperation, are the key factors in maintaining the momentum of the space exploration programmes and their success. This requires advanced technologies to be implemented, not only on the space segments, but also on the ground segments, allowing for reduction of costs during the design, test and validation, and operational phases of the missions. Risk reduction and cooperation are assisted by standardisation, efficient interfaces and knowledge management, and effective training.

Recently, training solutions have been instrumental for some of ESA’s most challenging missions; with the implementation of a programme of sustained development to ensure they continue to meet the requirements for all forthcoming challenging exploration missions.

In addition to NASA’s vision to return to the moon, ESA’s Aurora programme, the European national lunar mission studies (Germany, UK, Italy, France), and the exploration activities of Japan, China, Russia and India, there are several entrepreneurial activities developing technologies to enable access to space for mankind. Almost four decades since the first landing on the moon, today we seem to be reminded of Tsiolkovsky’s words again: “The Earth is the cradle of humanity, but mankind cannot stay in the cradle forever.“

Source: Article Base

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A Course In Miracles – Review

November 23rd, 2009 · No Comments · Self-Improvement

The text of A Course In Miracles (ACIM) is Excellent. I found the book in 1979, but it wasn’t until 2011 that I became a full-time student of it.

A Course In Miracles provides lessons for forgiveness and for loving kindness unlike any other book or spiritual teaching. [Read more →]

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Meta Tags For Google Keyword Ranking – by Jerry West

October 18th, 2009 · 14 Comments · Wordpress Issues: Installation, Upgrade, Themes, Widgets, & Plugins

Here’s an article from SEO Expert, Jerry West, that I wanted to share with you and my readers.

Have you read in an article, a forum, or been told from an “SEO Expert” that they know of a “secret” Google Meta Tag that will increase your rankings in Google its plain and simple… either they are ignorant, or they are lying to you.

Google doesn’t have Meta tags; there are no “secrets” they are just attempting to “con” you into believing them. Beware. The only “Meta tags” that Google follows are the ones I’ve listed below and I have covered the options of how they should be used.

Googlebot: noarchive
This tag will not allow Google to display any cached content. To place the googlebot: noarchive into your web page use the following:

<meta name=”googlebot” content=”noarchive”>

Googlebot: nosnippet
This tag will not allow Google to display excerpt text in the SERPs or cached content. To place the googlebot: nosnippet into your web page use the following:

<meta name=”googlebot” content=”nosnippet”>

Googlebot: noindex
This tag is similar to the robots Meta element that denies indexing of your web page. To use the googlebot: noindex on your web page use the following:

<meta name=”googlebot” content=”noindex”>

Googlebot: nofollow
With the use of this tag it will instruct Google not to pass any PageRank or link popularity to the link served, however, Googlebot may follow the web page link and index the page referenced. To use the googlebot: nofollow tag on your web page use the following:

<meta name=”googlebot” content=”nofollow”>

Do you see any tag that will increase your search engine rankings? Neither do I. What these so called “experts” may be referring to is a Meta tag that will validate the XML sitemap feature with Google Webmaster Central, but that has nothing to do with your ranking in Google either.

Be careful out there, it seems there is always someone out there waiting to steal your money and time.

Recommendation:

You will not need to use any of these tags unless you want Google to do something specific with your website. The Google Meta tags that are listed above are some of the very few Meta tags that Google will even read, index, and obey.

Good Tip:

If you want Google to use the description that you’ve wrote in your Meta description tag, just simply place your targeted keyword phrase in your Meta description tag and Google will use your Meta description. If you choose not too then Google will take a snippet of content from your web page that has that keyword phrase in it. Most of the time, it doesn’t read very smoothly.

For more information about How To Remove Your Page From Google’s Search Index, see Google’s Remove Page .

Meta Tags Google Advice, Meta Tags Google Search – Information for webmasters & search engine optimizers.

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Jerry West is the Director of Internet Marketing for Web Marketing Now. He has been consulting on the web since 1996 and has assisted hundreds of companies gain an upper-hand over their competition. Visit Web Marketing Now for the latest in marketing tips that are tested and proven.
(c) 2003-2009, WebMarketingNow.com

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How To Disable NoFollow (and use DoFollow) for Comments on Your WordPress Site

October 17th, 2009 · 6 Comments · Wordpress Issues: Installation, Upgrade, Themes, Widgets, & Plugins

To disable nofollow in your WordPress comments, use one of the following plugins:

Nofollow Case by Case – Allows you to turn ON the nofollow attribute for SELECTED pingbacks, trackbacks, and comment links. This works well if you moderate the comments on your site.

DeLink Comment Author – by Alex King. This plugin gives you the ability to remove the link a commenter left as their URL without removing the entire comment. A link to do this is added to your new comment e-mail notifications and to the comments list in your admin area.  Alex has a nice list of plugins that he’s developed.

Ultimate List of Dofollow & Nofollow Plugins – This is a well-maintained list of plugins to add nofollow and remove nofollow from various elements of WordPress. The list also covers other blogging platforms such as Blogger, Moveable Type, Typepad and Drupal.

Comprehensive Reference for WordPress NoNofollow/Dofollow Plugins – A concise, current, and comprehensive reference for WordPress no-nofollow and dofollow plugins. Currently featuring 12 dofollow/no-nofollow plugins, this ultimate guide will help you choose the best plugin for your blog.

NoFollow Free – Includes the option to use dofollow only when the author has posted a certain number of comments, and to put back the nofollow when some blacklisted words are matched.

Also, be sure to check out CommentLuv – This plugin will visit the site of the comment author, while they type their comment, and retrieve a selection of their last blog posts, tweets or digg submissions which they can choose from to include at the bottom of their comment when they click submit.

The WordPres Codex – has also provided some resources to help you find do-follow plugins.

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